Hey, I’m Danny aka Dragon.
Freelance Creative Lead /
Creative Director
I bring 15+ years of experience, energy, and hands-on curiosity to the brands I work with.
I’ve spent my career blending big ideas with social first thinking. From global brand campaigns to scroll-stopping TikToks, I’ve helped brands find their voice, connect with culture, and actually matter online. Most recently, I was a Creative Lead at Sainsbury’s Zest, leading social and campaign work that made people smile, think, and sometimes double-take.
“Beauty lies in simplicity, and
that’s where the best ideas live.”
Big thinking. Small details. Strategy that knows what’s trending but doesn’t chase it blindly. Work that feels human whether it’s a TikTok trend, a campaign launch, or a brand refresh is what I aim for.
Before going solo, I spent over 15 years as one half of a creative duo, an incredible journey that shaped my approach to collaboration, mentoring, and creative leadership.
Through this time we co-founded a platform and creative community called Badass.Gal which served to help hero, support and inspire entry level female creatives. The platform became not just a community but a resource for hiring and collaborating with.
It’s been one of the proudest things I’ve done within the industry.
And on top of this, along the way, I’ve been recognised as a Campaign Trailblazer of the Future, a Male Agent of Change by Management Today & Sky, and picked up a D&AD Award for MINI.
But the truth is, I get a bigger buzz from nurturing a good idea than from an award. They’re nice, but are they effective?
Lately, I’ve been working on a few projects in the world of sport, sustainability, and lifestyle, using everything I’ve learnt to build something of my own that, one day, you might actually try. More on that soon 👀
Outside of the creative world, I’m a gym rat through and through, it’s my outlet, gives me structure, and my ongoing lesson in growth, guided by my coach Florence Wong (English Weightlifting & Streetlifting Champion, and CrossFit Games athlete).
All this to say, I’m a doer. I like to get stuck in. And I’m the biggest believer in building creative environments where people lift each other up.
If that sounds like your vibe, whether you’re after social strategy, campaign thinking, or a creative lead who thrives on collaboration, then let’s chat.