Women's Sport Trust - UNLOCKED

Visual identity

Whilst working at Dark Horses we had The Women’s Sport Trust reach out for help with branding, launching and supporting their UNLOCKED campaign.

“Unlocked, will see the 40 elite athletes paired with 40 ‘activators’ made up of leading figures from business, sport and media to shape the future of women’s sport. Individually and collectively they will challenge and support each other to unlock media platforms, pitch to investors, speak out on live issues, tell new stories, get into boardrooms and break down assumptions.  They will create an unprecedented critical mass of noise and energy to propel women’s sport to the next level.”

Below is some of the brand identity we produced

A promotional poster for 'Unlocked,' a movement empowering female athletes, with a black background, white and colorful text.
Black and white graphic with the word "UNLOCKED" in bold capital letters inside a rectangular outline.
Black background with white text that reads until unlocked and women’s sport trust.
Text reading 'UNLOCKED' on a black background with a white box outline.
Black and white graphic with the word 'UNLOCKED' in bold, distressed font, and a logo with the words 'Women’s Sport Trust' arranged diagonally.

Credits

Agency: Dark Horses
Creative directors: Charlotte Owers
& Danny Pallett