PUMA have a long standing commitment to women’s football, sponsoring more players than they’re competitors so they asked us to create a social campaign that highlighted this commitment to the players and the game.

The campaign consisted of over 200 assets – everything was created, animated, designed, edited and post-produced entirely in the Dark Horses’ Young Dukes studio – from launching a women’s-only boot for the first time, to creating long-form content, as well as reacting to key moments within the tournament.