TikTok -
Where Fans Play
Global sports brand campaign
Off the back of the UFEA EURO 2020 pitch win we created the brand platform ‘Where fans play’.
This turned into positioning for all of TikTok’s future sports sponsorships.
As part of the campaign we created LED boards and giant screen content in stadiums, out of home in hero markets across Europe, and supporting content which allow fans to create their own moments during the tournament.
Campaign Stats
160 billion views on #football
28% uplift in association with football
94 creator partners
100 million visits to EURO 2020 Hub
2nd highest Sponsorship awareness of tournament partners
2000 pieces of news coverage
20% rise in
brand love
‘EURO 2020’ Most searched term on TikTok
Credits & Coverage
Agency: Dark Horses
Creative Directors: Adam Burns
& Paco Lopez
Producer: Andy Walsh
Director: Daniel Kaufman
Production Company: Anonymous