TikTok X
UEFA EURO 2020

Sponsorship idents

TikTok prior to 2020 had never sponsored a sporting event, so when the opportunity came up myself and Charlotte Owers got to lead the pitch to win the UEFA EURO 2020 spot.

TikTok became ‘The official fans of Euro 2020’

We created a number of idents with a simple idea of transforming 16:9 goals into 9:16 and filling it with content from fans celebrating across Europe.

Digital Out OF Home

Black-and-white line drawing of a person riding a bicycle, with trees and buildings in the background.
A graphic design depicting a dark background with white and yellow text that reads, "WHAT IF THE ONLY THING IN LIFE THAT IS GUARANTEED IS UNPREDICTABILITY."
Text on black background reading 'the official fans of UEFA EURO 2020'.

Credits

Agency: Dark Horses
Creative Directors: Adam Burns
& Paco Lopez
Creatives: Charlotte Owers & Danny Pallett
Producer: Andy Walsh
Director: Ryan Staake
Production Company: RiffRaff