RugbyX

Brand launch

In 2019 we worked on the launch of a brand new sport, RugbyX.

It’s rugby but simpler, faster and more accessible. A 5-players on each side with no line-outs and no posts.

The inaugural event took place at the 02 arena on the 29th October 2019 but sadly with the pending pandemic it cut this new sports short.

None-the-less it was an incredible project to be apart of, working on the visual identity, tone of voice and strategic positioning.

A black background with a large, stylized white letter 'X' and the word 'RUGBYX' written below it.
Several rugby balls in black and white with brands like Gilbert, RUGBY, and others on a green field with a blurred background featuring a large white 'X' and red lights.
Women rugby players celebrating on the field, with one holding a trophy, in a stadium.
Black and white rugby game advertisement with bold text that says 'RUGBYX' and a tagline beneath reading '5 PLAYERS. 10 MINUTES. NON-STOP.' repeated twice.
A soccer team celebrating with their trophy on the field, all wearing navy and yellow uniforms.
Women soccer team in white jerseys celebrating on the field with a cameraman capturing the moment.

Credits

Agency: Dark Horses
Client: TRM & Partners
ECD: Steve Howell
Creative Team: Charlotte Owers
& Danny Pallett
CD: Kunal Patel
Design: Ze Paz