There’s no feeling like ripping open a fresh pack of Panini cards - hoping to pack your favourite player.

So when Panini gave us the chance to pitch on their iconic brand, to launch their 20/21 season Premier League Adrenalyn XL cards - obviously we said yes.

And we won.

Our idea was to dramatise that exact moment and showcase the timeless anticipation and excitement kids, and adults (maybe even more so) feel when they get their hands on a new pack and rip it open to see who’s inside.