Home Run - Fuel your post-work workout

Brand launch

Being a sports creative agency, we at Dark Horses are a pretty healthy bunch. And we like to work out when work’s out.

But we often found ourselves congregating around the office snack box just as that afternoon slump set in, eating whatever was on offer – from leftover meeting pastries to fun sized chocolate bars, pig-shaped sweets to the dregs of a colleague’s birthday cake. So, it became no surprise that the idea of working out after work was becoming less desirable.

We wanted to create something that was going to give us that extra bit of oomph we needed to fuel our after work activities, and stop us ditching the gym for a night with Netflix. Something that we couldn’t find in the snack box, or on the market.

Now, a lot of snack bars aren't made with sports in mind and sports-specific bars often seem to imply that they’re to be eaten half way up a mountain – not something to eat at your desk in the middle of the afternoon.

So, we decided to make our own and get it into people's hands where they, and we, need it most – at work. Designed for sustained energy during that post-work workout, with packaging that breaks away from industry norms, and with that, Home Run was born.

And because we believe your mental health is just as important as your physical one - for every bar sold, we donate to CALM - The Campaign Against Living Miserably.

Created fully by Dark Horses, from the plant-based recipe to the branding, marketing and production.

Multiple black and white energy bars labeled 'HOMERUN' with geometric patterns on a black background.
Black and white patterned box of HOMERUN energy bar with open lid on a black background.
Stacks of energy bar packaging with black and white geometric patterns and bold text reading "HOMERUN" and "SUSTAINED ENERGY BAR".

Social Assets

Text graphic with the words 'Home Run' repeatedly in black and white.
Text reading 'Coming Soon' in large, curved, three-dimensional font with a metallic ticket shape overlay on a black background.

Website Assets

Black and white advertisement for a nutritious energy bar called 'Home Run' with the slogan 'Fuel Your Post-Workout'. The energy bar packaging is centered and features bold text and geometric patterns, with additional information about the bar being plant-based and containing original oats.
Black and white graphic with large bold text reading "When Work's I Out Workout" and a black and white photo of a person running up outdoor stairs.
Black packaging of an energy bar called 'Home Run' with a striped geometric design, nutrition information and ingredients listed on the side, and icons for social media on the bottom left.
Black and white advertisement for HomeRun energy bars featuring a box of bars and one bar outside the box, with bold text saying "BUY NOW" and a button labeled "BOX." Includes Amazon Marketplace and CALM donation information.

Credits & Coverage

Agency: Dark Horses
ECD: Steve Howell
Creatives: Charlotte Hugh, Danny Pallett, Mat Joiner, Rory McCaskill, Edie Kelly
Designers: Kerry Roper, Andy McGuigan, Risade Freeman
Producer/Account Manager: Harvey Austin, Catrin Tyler, Tia Sackett