MINI - DRIVING HOME
FOR CHRISTMAS
TV & Social
Did you know Chris Rea wrote his 1988 classic hit, Driving home for Christmas, in a classic Mini?
Well it’s true and once we found this out plus the fact the song never had a music video, the campaign kind of wrote itself.
Introducing MINI’s Driving Home For Christmas music video, featuring real MINI drivers from all over the world and the man himself, this time driving a MINI electric.
TikTok Teaser
The campaign also featured both organic and paid content on TikTok, Pinterest, LinkedIn, X & across Meta.
ONLINE CONTENT
We even interviewed the man himself on the story behind the song and his love for MINI, of course.
Credits & Coverage
Agency: Anomaly
Creative Director: Simon Cheadle
Senior Creatives: Charlotte Owers & Danny Pallett
ECD: Joe Cocoran
Producer: Jane Rattle / Freddie Crisp
Director: Ed Morris
Production Company: RiffRaff