In 2024 we took over the concepting and production of Argos's organic social content.

We launched the Argos colleague TikTok Channel, auditioning and featuring real colleagues from across the country, and people LOVED it.

Some brands will hire actors but we knew that we had to feature real colleagues to really re-ignite brand love.

Down the line we started to bring this strategy to life on Instagram with a new bunch of colleagues.